Audience Section – CfP
The IAMCR Audience Section invites papers that reflect the conference theme or the section’s interest in new approaches to audience research in context of a fast moving digital, global media environment. The Section aims to reflect and encourage interest in understanding audiences for a range of media technologies, in diverse settings, reflecting the role of media in identity, everyday life and broader social and political engagement.
In the context of major transformations in media, we seek to encourage reflection on the changing nature of audiences, innovations in ways of studying audiences across a range of media and contexts to address the challenge of an increasingly complex convergent media environment.
In addition to the open call for papers, we would like to invite papers and proposals for papers and panels that address the following themes:
Rethinking Audience Research
Innovations in theory and method are essential if audience researchers are to keep pace with a rapidly changing media environment where audience(ing) takes multiple forms and resists easy categorization or investigation. We welcome proposals for papers that address new conceptual and practical approaches to studying audiences in the complex convergence of digital and linear media across a range of platforms and that reflect on the emerging agenda for audience studies in a radically transformed media ecology.
Academic audience research no longer ‘owns’ the concept of ‘the audience’, as, media industries, governments, regulators and NGOs are increasingly interested in audience research. This is an area of study in its own right in audience research; how is the audience configured in these different contexts, for different reasons and using different methods.
Audiences in Context
There is a growing acknowledgement that the audience is not to be found in front of the television in the domestic space of the living room. Studies of Fans and other dispersed audiences have encouraged an ethnographic turn in audience studies and the decentering of the contexts and practices of being an audience. We welcome submissions that ‘follow’ audiences into different contexts and engage with the ways that media are dispersed through the practices of everyday life.
There are a variety of ways in which audience experience(s) are being rethought in media and communication. For example, as participants in social media, audiences are a form of association. The affective turn suggests new ways of thinking of the visceral aspects of audience engagement within a media environment that affords new forms of connectivity. The section welcomes presentations that engage these new ways of thinking about audience experiences.
A variety of methods are developing to quantify audience practices in a variety of ways. Broadcasters gather data on audience responses through a variety of means that are displacing traditional audience surveys and panels. Twitter feeds provide resources for big data analysis of connected audiences and audience sentiments. Submissions reflecting on new media audience configurations are welcomed.
Young people’s relationship with media has been the subject of both the celebration of the potential for new forms of creative expression and anxiety with regard to the impact of powerful media on vulnerable audiences. In relation to new media forms, young people are frequently seen to be in the vanguard of new audience trends and emerging practices of consumption and engagement. We welcome papers that explore audience experience from the child’s perspective, and that examine opportunities, risks, and challenges faced by children in the current media environment.
Audience research: history and prospective
Audience research is a well-established field of studies within Media and Communication Research. We welcome papers that review the history of audience inquiry and the different approaches adopted by media scholars. Looking to the past can also be seen as a chance to imagine what the future will bring, offering the opportunity for papers dealing with expectations about how the audience and audience research will evolve in the short, medium and longer term.
Submission of Abstracts
Abstracts should be submitted via the IAMCR Open Conference System at http://iamcr-ocs.org from 1 December 2016 – 9 February 2017. Both individual and panel submissions are welcome. Early submission is strongly encouraged.
This Section accepts abstract submission and presentations in English and Spanish.
The deadline for submission of abstracts is 9 February 2017. Please note that this deadline will not be extended.
Decisions on acceptance of abstracts will be communicated to applicants by their Section or Working Group Head no later than 3 April 2017.
For those whose abstracts are accepted, full conference papers are to be submitted by 26 June.
Guidelines for Abstracts
Unless otherwise stated by a Section or Working Group, abstracts should be between 300 and 500 words in length.
It is expected that for the most part, only one (1) abstract will be submitted per person. However, under no circumstances should there be more than two (2) abstracts bearing the name of the same author either individually or as part of any group of authors. Please note also that the same abstract or another version with minor variations in title or content must not be submitted to more than one Section or Working Group. Such submissions will be deemed to be in breach of the conference guidelines and will be rejected by the OCS system, by the relevant Head or by the Conference Programme Reviewer. Authors submitting them risk being removed entirely from the conference programme.
Technical guidelines, if any, are defined by the individual Sections and Working Groups. If you have questions, consult the Section or Working Group’s specific CfP or contact the head of the Section and Working Group that interests you.
For further information, please consult the conference website or contact the Local Organizing Committee (LOC) by email at [email protected]
Criteria for Evaluation
Submitted abstracts will generally be evaluated on the basis of:
- theoretical contribution
- quality of writing
- literature review
- relevance of the submission to the work of the Section or Working Group
- originality and/or significance
Sections and Working Groups may use additional criteria and may assign different weights to the above criteria. Consult the specific CfP or contact the head of the Section and Working Group you want to submit to if you have questions.
All proposals must be submitted only through the online Open Conference System (OCS) at http://iamcr-ocs.org from 1 December 2016 – 9 February 2017. Early submission is strongly encouraged. There are to be no email submissions of abstracts addressed to any Section or Working Group Head.
As a general rule, only one (1) abstract will be submitted per person for consideration by the Conference. However, under no circumstances should there be more than two (2) abstracts bearing the name of the same applicant either individually or as part of any group of authors.
University of Leicester